If you are selling your home, you’ve probably considered whether you should hold an open house. The benefits of an open house have been debated within the real estate community for years, and many believe that the only benefit is a marketing opportunity for the agent—rarely producing a buyer. You might feel hesitant about the actual benefits of this as well. Let’s face it, packing up the family for a chunk of time can be inconvenient, but an open house can be a great tool if you are serious about selling your home quickly, for the best terms and price.
The main advantage of an open house is to control the showing. While some buyers take time out of the week to see homes, weekends are still the most popular time to see listings. During an open house, these buyers and their agents will see your home at its very best, staged to perfection. More importantly, your agent will be available to discuss the features and benefits of your home with these potential buyers.
In addition to these appointments, an open house will attract potential buyers that have not engaged an agent yet. These buyers might not approach an agent until they find the right home; preferring to look by themselves without feeling pressured by an agent.
Open houses are one of the easiest ways to get local buyers into your home. More importantly, you will get buyers through your home who might never see it otherwise, increasing the chances of receiving quality offers.